Running a recruitment agency is more than just filling roles—it’s about building a profitable, sustainable business.

Whether you’re scaling up or fine-tuning operations, this checklist will help you assess your agency’s health and identify areas for improvement.

1. Profit & Loss (P&L) Review

• [ ] Review total revenue and growth trends over the past 12-24 months.
• [ ] Analyse gross profit margins.
• [ ] Evaluate overhead costs as a percentage of revenue.
• [ ] Identify recurring expenses and opportunities for cost optimisation.
• [ ] Review profitability by client, niche, or sector.
• [ ] Check for any outstanding debts, payment delays, or cash flow issues.

2. Social Media Presence

• [ ] Assess the consistency and frequency of social media posts across platforms.
• [ ] Evaluate follower growth and engagement rates (likes, comments, shares).
• [ ] Check for alignment with the agency’s niche and brand positioning.
• [ ] Analyse the quality and professionalism of posts, including content variety (e.g. job ads, success stories, industry insights).
• [ ] Look for collaboration with clients, candidates, or influencers in the sector.
• [ ] Confirm the presence of a social media strategy or content plan.

3. Online Reviews

• [ ] Audit reviews on platforms like Google, Glassdoor, Trustpilot, and LinkedIn.
• [ ] Analyse the ratio of positive to negative reviews.